Social media manager

Social Media Manager at a Skin Care Company

Ancient Treasure

Ancient Treasure is a skincare company and I was their social media manager. I was responsible for creating content for all social media channels, as well as both personal and Facebook pages for the company. Scheduling through Hootsuite, creating an email list from the subscribers and those who joined the FB groups, responding to comments on the social media channels, and general interaction.

What I Did

  • Reported directly to the CEO to strategize, post, and analyze all content for Ancient Treasure‚Äôs social channels, including Instagram, LinkedIn, and Facebook group and personal pages
  • Drafted all copy, selected media, and diversified posts to ensure content was aligned with all channels while meeting and exceeding KPIs/metrics (30% increase in followers, 150% increase in inquiries across all channels)
  • Designed branded images and videos to accompany all social media posts
  • Managed 20-40 daily community inquiries (questions, requests, feedback) on social media channels
  • Created trend reports and piloted new types of content by continually learning and engaging across all social channels
  • Developed a marketing calendar to be used across the organization to streamline social presence
  • Created and maintained a contact list which I used to carry out email marketing