Background
Writing website copy, blog posts, social media copies, eBooks, guest blogging, long-form and short-form copies in various niches.
What Made It Successful
- The content addressed the audience’s challenges, answered their questions and offered solutions.
- Achieved the objectives of content marketing for individual clients such as brand awareness, lead generation, customer generation and driving sales.
- Maintaining a regular posting schedule that helped build trust and familiarity with the audience.
- Using SEO best practices to identify keywords and phrases the target audience is searching for. Optimizing the content to rank higher in search engine results.
- Sharing content across various platforms where the audience is active—email newsletters, social media, and industry forums.
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